Plaza Sweets
Plaza Sweets
Presented by Artuso Pastry, Plaza Sweets provides luxurious pastries made with fresh, high-end ingredients. Plaza Sweets delivers premium treats—whether it’s their lavish tarts made with sugar dough crust and filled with a delicious mixture of frangipane and assorted fruits, their rich Apple Galette, or their stunning chocolate cake with succulent chocolate filling, topped with a fudge like dark chocolate—rightfully dubbed: American Beauty.
A SYMPHONY OF SWEETS
“The loud clap of a pastry chef’s hands as they prep the flour. The spritz of a lemon while zesting a tart. The swirl of a mirror glaze above a chocolate dome.
These sounds and actions all come together in a harmonious crescendo, a symphony of sweets.
Our solve was to position Plaza Sweets in a moody setting that would let the product shine, against a backdrop of energetic movement and action.
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SWEET BUT SEPARATE
“Our challenge was to take a new company, Plaza Sweets–acquired by Artuso Pastry–and separate it from the Artuso brand. Two pastry companies living under the same umbrella, yet providing different offerings–with Plaza Sweets being the premium brand.
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