Knorr Pasta & Rice Sides

Knorr: Campaigns

Knorr believes that good food matters. It adds untold pleasure to people’s lives — and everyday meals can be just as magical as special occasions. This conviction lies at the heart of Knorr's success.

DESTINATION DINNER

Knorr’s Digital presence mainly lived on Pinterest, spearheaded by its largest campaign - Destination Dinner, with each dish designed to take you on a trip around the world. Headline copy amplified a single theme where as post copy provided context for the strategically styled & highlighted moments, creating a sense of culture with featured ingredients, telling the Destination Dinner story.

How about a trip South of the Border—from the comfort of your family kitchen? Make Knorr’s Mexican Beef & Rice Tacos in a single skillet- less than 30 minutes from prep to plate! Follow this easy recipe for a taste of Mexico tonight:

Discover the delicious flavors of Italy (& give boring dinners the boot!) with Knorr’s Creamy Garlic Parmesan Chicken & Rice. Follow this easy recipe for a homemade family meal tonight:

Take your family on a dinner trip inspired by the flavors of Mexico from the comfort of your home cocina. Make Knorr’s Chili Lime Chicken & Rice Tacos as an easy & delicioso one skillet meal tonight:

Here’s an idea for sharing flavors of the Southwest with your family. Knorr’s White Bean Chicken Chili includes creamy beans, fresh zucchini, & zesty chilies. (And it won't make your mouth as hot as the desert!) Follow this easy recipe:

Take your family on a culinary adventure to España with Knorr’s Spanish Rice Stuffed Bell Peppers. Bring vibrant taste to your table with Knorr®’s Fiesta Sides™ - Spanish Rice flavor. Follow these easy steps for dinner tonight:

Treat your family to the flavors of Mexico with Knorr’s Beef & Cheese Enchilada Casserole. The easy recipe includes tender beef, juicy zucchini, & creamy cheese. Follow these simple steps for dinner tonight:

Here's a take on farm to table–an idea from the farms of the heartland to your dinner table! This winter, warm up family dinner time with the cozy, filling taste of creamy beans, zesty peppers, and tender chicken in Knorr’s Hearty Chili Chicken & Rice. Follow this easy recipe:

Less than half an hour from prep to plate? Knorr’s spin on Cincinnati-Style Chili Rice is a flavorful, time saving take on the Queen City classic. Follow these easy steps for a family friendly meal:

Hola! Knorr’s Mexican Rice & Beef Tacos are a flavorful idea for delicious dinner. Celebrate Cinco de Mayo inspired taste with your family at home tonight. Follow these simple steps:

NARRATIVE CULTURAL CUES

In addition to Destination Dinner, Knorr had a continuously running campaign that were running throughout the year. These dishes were inspired by current, happening cultural events whether it were a national holiday or the super bowl.

Knorr's Thanksgiving inspired, flavorful & family friendly recipe for Harvest Turkey & Rice Baked Apples Dinner is the most appealing way to use leftovers! Follow these easy steps:

The dinner champion of super bowls? Knorr's Buffalo Chicken & Rice is the perfect football inspired spread. It’s the best meal idea for your favorite team- family! Follow this easy recipe for a winning flavor:

Looking for the perfect July 4th meal? Celebrate the fun flavor of America–picnics, pool parties, and backyard barbecues–with Knorr® Rice Sides™ - Herb & Butter. Follow this delicious (& easy!) recipe for Knorr’s Chilled Rice & Broccoli Salad:

Why wait for St. Patrick’s Day to find your pot (or skillet!) of gold? Knorr’s take on Corned Beef & Cabbage Rice Skillet sets the standard for Irish inspired flavor. Follow these easy steps for family dinner tonight:

Make Knorr’s Grilled Steak & Summer Vegetable Rice for a scrumptious supper.
The amazing flavor of Knorr® Rice Sides™ - Cheddar Broccoli adds the perfect seasoning for your family’s favorite season. Try this tasty (and easy!) American classic recipe tonight:

The taste of The Big Easy has never been this simple –or delicious! Knorr’s One-Pot Cajun Jambalaya celebrates New Orleans’ flavor. Make this Louisiana style treat for dinner tonight --less than half an hour from prep to plate! Follow the recipe:

The best food idea for game time is Knorr's Buffalo Chicken & Rice Nachos. Have a ball making this easy recipe. Touchdown with simple ingredients and super flavor. This delicious meal is a field goal for your mouth. Follow these easy steps :

Make a Cinco de Mayo inspired family dinner at home tonight! Knorr’s flavorful one skillet recipe for Chili Lime Chicken & Rice includes South of the Border flavors and favorite Mexican ingredients- tender chicken, fresh pepper, & zesty onion. Follow these easy steps:

Celebrate the Lunar New Year w/ Knorr’s Chicken Fried Rice Lettuce Wraps. Make this easy feast in a single skillet at home tonight:

always on

Outside of its campaigns, Knorr also ran content that was “always on”. This content revolved around bringing Knorr’s recipe from a side, to a center dish - in quick, easy, and budget friendly everyday meals. Additionally, the narrative would shift at times to incorporate more hands-on, kid-friendly dishes for the family to enjoy making together!

Knorr is known for flavor, creamy goodness, and family (and budget) friendly food . Follow this easy recipe for Quick Risotto

The best recipes are easy to follow, family friendly, & delicious. Make Knorr's Chicken Caesar 'N Rice Skillet Dinner tonight! Follow these easy steps:

Make Knorr's Harvest Turkey & Rice Dinner as a new favorite super food. Cooking time takes less than 30 minutes from prep to plate! Follow these easy steps:

Knorr's Chicken Caesar 'N Rice Lettuce Wraps have the cheesy and creamy flavors both children and parents will love! Make this your new kid friendly dinner recipe. Follow these family friendly steps:

Looking for a recipe your family will love? Chicken Caesar 'N Rice Skillet Dinner is sure to please. Easy & simple prep. Budget friendly ingredients. Full of flavor. Weeknight dinner should always be this delicious. Enjoy! Follow these steps:

Looking for the best bite sized food your kids will love? Knorr's creamy Bacon, Broccoli, Chicken & Rice Bites are easy for child sized hands to hold & easier to eat! Follow these easy steps:

The best bite size food is also kid friendly. Knorr's Chicken Broccoli Quesadillas make a delicious dinner for everyone in the family, with simple ingredients and hearty flavors that impress picky eaters. Make this crowd-pleasing dish tonight: